Player expectations in a digital-first country

Sweden is one of the most digitally advanced countries in the world, with a population accustomed to seamless & instant digital services across all aspects of their daily lives. From banking to shopping, Swedes expect efficiency, convenience and a great user experience. And iGaming players are no different.

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The importance of seamless experiences

71% of Swedes gambled in 2024, making player retention critical. According to Optimove, 23% of player loyalty is influenced by a user-friendly interface, underscoring the importance of seamless interactions. Open Banking addresses this need by automating player verification for real time deposits & withdrawals, eliminating friction and enhancing the player experience. Any friction in the user experience—such as slow or clumsy verification processes—can lead players to explore alternative platforms.

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How Open Banking works in iGaming

Open Banking allows players to use their banking app or online banking for income, account & card verification, removing the need for document uploading. This approach offers several benefits:

     • Security: Secure APIs and standardised authentication processes protect player data and reduce the risk of fraud.

      • Better payment experience: By verifying the player via Open Banking, players can play faster with instant deposits. They are also now able to withdraw to their bank account from a card deposit.

      • Convenience: Instant transactions eliminate delays and errors, improving the overall user experience.

      • Labour-saving: Operators can avoid the laborious workload of compliance & payments teams associated with traditional verification methods, making Open Banking a cost-effective solution.

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The Future of gambling in Sweden

The Swedish gambling market is growing and growing, with revenue projected to hit $6.17 billion by 2025. But success in this competitive landscape requires more than just great games and odds. Players demand seamless, secure experiences and Open Banking delivers exactly that. By automating income and card verification, operators can retain players, reduce costs and secure their share of Sweden’s billion-dollar iGaming pie.

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